Personal Information We Collect
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.
In addition, when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
How We Use Personal Information
We use Order Information to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use Order Information to communicate with you, screen orders for potential risk or fraud, and to provide you with information or advertising relating to our products when consistent with the preferences you have shared with us.
We use the Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the functionality of our website. For example, this might include generating analytics to learn how our customers browse and interact with the website and to assess the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store. By using our online store you consent to the privacy practices of Shopify. You can learn more about how Shopify uses your Personal Information by visiting https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website. You can learn more about how Google Analytics uses your Personal Information by visiting https://www.google.com/intl/en/policies/privacy/. By using our website you consent to the privacy practices of Google. You can opt-out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
We may also be required to share your Personal Information in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our website’s data collection and use practices when we see a “do not track” signal from your device or browser.
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact our Privacy Information Officer using the contact information below.
Additionally, if you are a European resident we note that we are utilizing your Personal Information in order to fulfill contracts we might have with you (for example if you make an order through the website) or to pursue our other legitimate business interests listed above. Additionally, please note that your Personal Information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the website, we will maintain your Order Information as we deem necessary for our records unless and until you ask us to delete this information.